Victorian Trade Card, Dr. Wm. Hall's Balsam, Metamorphic
An original medical Victorian trade card. This is what is referred to as a metamorphic card, one card with a folding part to change the card's image.
- 3.00 x 3.00 closed, 3.00 x 5.00 open, inches in size.
- Printed in the 1880s - 1890s.
- Condition, some wear, from a scrapbook, actual card shown.
Victorian Trade cards are an early form of adverting from the late 1800s. Some cards are custom made for products, others are stock cards. At the time mass produced color printing had become affordable. Cards were printed up and distributed to stores that sold these products, then given away. Since these are so colorful and the graphics so compelling, people would gather up cards and paste them into scrapbooks.