Victorian Trade Card, Cottolene Shortening
An original shortening Victorian trade card. Opens up with information on the product.
- 3.25 x 4.00 inches in size closed, 4.00 x 6.50 open.
- Printed in the 1880s - 1890s.
- Condition, printing flaw on boy, otherwise nice, actual card shown.
Victorian Trade cards are an early form of adverting from the late 1800s. Some cards are custom made for products, others are stock cards. At the time mass produced color printing had become affordable. Cards were printed up and distributed to stores that sold these products, then given away to customers. Since these are so colorful and the graphics so compelling, people would gather up cards and paste them into scrapbooks, or collect them.